{"id":447,"date":"2023-01-20T13:33:00","date_gmt":"2023-01-20T13:33:00","guid":{"rendered":"https:\/\/academy.torilo.ng\/?p=447"},"modified":"2023-01-20T13:33:00","modified_gmt":"2023-01-20T13:33:00","slug":"7-good-reasons-why-google-doesnt-love-your-website","status":"publish","type":"post","link":"https:\/\/toriloacademy.com\/uk\/blog\/2023\/01\/20\/7-good-reasons-why-google-doesnt-love-your-website\/","title":{"rendered":"7 good reasons why google doesn\u2019t love your website"},"content":{"rendered":"<h3 style=\"text-align: center;\">Wondering why Google doesn\u2019t love your website?<\/h3>\n<p>If the connection between you and Google isn\u2019t going as planned, we list 7 reasons where you might be going wrong.<\/p>\n<h4>1. Your website is not mobile friendly<\/h4>\n<p>Have you matched with the Google bot on Tinder? If not, maybe it\u2019s because your website isn\u2019t mobile-optimized enough. Since 2015, the search engine has shown a strong preference for mobile websites. <strong>Keyword: responsive design.<\/strong><\/p>\n<h4>2. Your website is slow<\/h4>\n<p>How annoying is it to wait for your page to load up? It\u2019s exactly the same for your users when your website takes more than 3 seconds to load. What you have to do:<strong> guarantee a great page speed.<\/strong><\/p>\n<h4>3. You get error pages<\/h4>\n<p>Help everyone stay healthy, make sure no-one has to suffer a broken 404 page.<\/p>\n<h4>4. You don\u2019t ensure a secure connection<\/h4>\n<p>Trust is key in any relationship between your website and your users. If you still don\u2019t have a secure connection, it\u2019s now or never.<\/p>\n<h4>5. Your content is out of date<\/h4>\n<p>Your <a href=\"https:\/\/academy.torilo.ng\/8-content-marketing-trends-for-2019\" target=\"_blank\" rel=\"noopener noreferrer\">content<\/a> lose it authenticity if you refuse to update it. Regularly look after your content and make sure it stays up to date.<\/p>\n<h4>6. Your internal link structure is messy<\/h4>\n<p>If your internal link structure messy and the links don\u2019t match with the anchor text, Google can get really upset. So use the appropriate keyword.<\/p>\n<h4>7. Your tags are not set<\/h4>\n<p>It\u2019s what\u2019s on the inside that counts: inner beauty is just as important. Help Google to understand what your website is really about and set your <a href=\"https:\/\/academy.torilo.ng\/checklist-for-technical-seo-auditing\" target=\"_blank\" rel=\"noopener noreferrer\">meta tags<\/a> properly: title, description, alt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering why Google doesn\u2019t love your website? If the connection between you and Google isn\u2019t going as planned, we list 7 reasons where you might be<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[127,126,148],"tags":[177,178,179],"class_list":["post-447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tech","category-web-design-development","tag-7-good-reasons-why-google-doesnt-love-your-website","tag-slow-website","tag-website"],"_links":{"self":[{"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/posts\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/comments?post=447"}],"version-history":[{"count":0,"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/posts\/447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/media\/3302"}],"wp:attachment":[{"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/media?parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/categories?post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toriloacademy.com\/uk\/wp-json\/wp\/v2\/tags?post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}