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Wondering why Google doesn’t love your website?
If the connection between you and Google isn’t going as planned, we list 7 reasons where you might be going wrong.
1. Your website is not mobile friendly
Have you matched with the Google bot on Tinder? If not, maybe it’s because your website isn’t mobile-optimized enough. Since 2015, the search engine has shown a strong preference for mobile websites. Keyword: responsive design.
2. Your website is slow
How annoying is it to wait for your page to load up? It’s exactly the same for your users when your website takes more than 3 seconds to load. What you have to do: guarantee a great page speed.
3. You get error pages
Help everyone stay healthy, make sure no-one has to suffer a broken 404 page.
4. You don’t ensure a secure connection
Trust is key in any relationship between your website and your users. If you still don’t have a secure connection, it’s now or never.
5. Your content is out of date
Your content lose it authenticity if you refuse to update it. Regularly look after your content and make sure it stays up to date.
6. Your internal link structure is messy
If your internal link structure messy and the links don’t match with the anchor text, Google can get really upset. So use the appropriate keyword.
7. Your tags are not set
It’s what’s on the inside that counts: inner beauty is just as important. Help Google to understand what your website is really about and set your meta tags properly: title, description, alt.
